Competitive Analysis and Competitiveness of Local Manufacturers of Perfumes and Cosmetics in the Local Market

Natalya N. Kalkova; Svetlana E. Babak

Journal of Modern Competition
Sovremennaâ konkurenciâ

ISSN 1993-7598 (Print)
ISSN 2687-0657 (Online)

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Kalkova N.N., Babak S.E. Competitive Analysis and Competitiveness of Local Manufacturers of Perfumes and Cosmetics in the Local Market. Journal of Modern Competition. 2026;20(2):44-62. (In Russ.) https://doi.org/10.37791/2687-0657-2026-20-2-44-62. EDN: ZDOXGV

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ISSN 1993-7598 (Print)
ISSN 2687-0657 (Online)

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About the Authors

Natalya N. Kalkova
V. I. Vernadsky Crimean Federal University
Russian Federation

Dr. Sci. (Economics), Associate Professor; Associate Professor at Marketing, Trade and Customs Affairs Department, Institute of Economics and Management (V. I. Vernadsky Crimean Federal University)

Svetlana E. Babak
V. I. Vernadsky Crimean Federal University
Russian Federation

Postgraduate, Marketing, Trade and Customs Affairs Department, Institute of Economics and Management (V. I. Vernadsky Crimean Federal University)</otherInfo><orgName>V. I. Vernadsky Crimean Federal University

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