The Role of Digital Products in the Development of the Domestic Retail Entrepreneurship
https://doi.org/10.37791/2687-0657-2024-18-2-89-103
Abstract
The relevance of the research topic is due to the decline in the retail market, the development of digitalization of the economy and the steadily growing e-commerce market in Russia, which confirms the need to introduce digital products in retail. The purpose of the article is to determine the role of digital products in the development of Russian retail trade. Achieving the goal is determined by solving the following tasks: develop a classification system for digital products, prepare an analysis of the categories of digital products in retail, present the author’s definition of a digital product. The study analyzes industry development trends in the medium term. An important aspect of the study is the analysis of digital products necessary for integration into retail, based on the developed classification taking into account industry trends. The scientific novelty of the work lies in the development of: the author’s definition of a digital product, in the classification system of digital products, which contributes to the understanding of the role of digital products in modern retail trade and represents the theoretical value of the study. Consequently, determine the need for conducting further research aimed at enhancing the effectiveness of product management in real market conditions.
About the Authors
K. A. Smirnov
Synergy University
Russian Federation
Russian Federation
Kirill A. Smirnov, Postgraduate, Organizational Management Department
Moscow
V. I. Khabarov
Synergy University
Russian Federation
Russian Federation
Vladimir I. Khabarov, Dr. Sci. (Econ.), Professor, Organizational Management Department
Moscow
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Review
For citations:
Smirnov K.A., Khabarov V.I. The Role of Digital Products in the Development of the Domestic Retail Entrepreneurship. Journal of Modern Competition. 2024;18(2):89-103. (In Russ.) https://doi.org/10.37791/2687-0657-2024-18-2-89-103
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