COMPETITIVE STRATEGIES EMPLOYED BY TRANSNATIONAL CORPORATIONS ON THE RUSSIAN MARKET

Abstract

Nowadays there are all global transnational corporations (representative office, subsidiary, affiliate business unit) in this or that legal form present in Russia's economy, which are leaders in terms of the foreign investment volume and main players on the global market. As a rule, they employ two main strategies, i. e. increase in assets through their acquisition on country market and use of owned assets by conquering the market, increasing efficiency, getting access to the resources.