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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">moco</journal-id><journal-title-group><journal-title xml:lang="ru">Современная конкуренция / Journal of Modern Competition</journal-title><trans-title-group xml:lang="en"><trans-title>Journal of Modern Competition</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1993-7598</issn><issn pub-type="epub">2687-0657</issn><publisher><publisher-name>Московский университет «Синергия»</publisher-name></publisher></journal-meta><article-meta><article-id custom-type="edn" pub-id-type="custom">HZMRDZ</article-id><article-id custom-type="elpub" pub-id-type="custom">moco-91</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>Статьи</subject></subj-group></article-categories><title-group><article-title>О конкурентных стратегиях иностранных ТНК на российском рынке</article-title><trans-title-group xml:lang="en"><trans-title>COMPETITIVE STRATEGIES EMPLOYED BY TRANSNATIONAL CORPORATIONS ON THE RUSSIAN MARKET</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Платонова</surname><given-names>Е.Д.</given-names></name><name name-style="western" xml:lang="en"><surname>Platonova</surname><given-names>E.</given-names></name></name-alternatives></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Стасюк</surname><given-names>Д.А.</given-names></name><name name-style="western" xml:lang="en"><surname>Stasyuk</surname><given-names>D.</given-names></name></name-alternatives><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff xml:lang="ru" id="aff-1"><institution>МФПА</institution></aff><pub-date pub-type="collection"><year>2007</year></pub-date><pub-date pub-type="epub"><day>13</day><month>08</month><year>2025</year></pub-date><volume>0</volume><issue>3</issue><fpage>97</fpage><lpage>107</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Платонова Е., Стасюк Д., 2025</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="ru">Платонова Е., Стасюк Д.</copyright-holder><copyright-holder xml:lang="en">Platonova E., Stasyuk D.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.moderncompetition.ru/jour/article/view/91">https://www.moderncompetition.ru/jour/article/view/91</self-uri><abstract><p>В настоящее время в российской экономике в той или иной организационно-правовой форме (представительство, филиал, отделение, дочерние бизнес-единицы) присутствуют все мировые ТНК - лидеры по объемам зарубежных инвестиций и основные игроки на глобальном рынке. При этом ими реализуются, как правило, две основные стратегии: увеличение активов путем их приобретения на страновом рынке; использование собственных активов путем освоения рынка, повышения эффективности, получения доступа к ресурсам.</p></abstract><trans-abstract xml:lang="en"><p>Nowadays there are all global transnational corporations (representative office, subsidiary, affiliate business unit) in this or that legal form present in Russia's economy, which are leaders in terms of the foreign investment volume and main players on the global market. As a rule, they employ two main strategies, i. e. increase in assets through their acquisition on country market and use of owned assets by conquering the market, increasing efficiency, getting access to the resources.</p></trans-abstract></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Ансофф И. 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