Features of functioning of the Internet economy and digital agencies in the Russian Federation
https://doi.org/10.37791/1993-7598-2020-14-4-95-112
EDN: QHWTMF
Abstract
This article discusses the features of the functioning of digital agencies in the Internet economy of the Russian Federation. The author of scientific work presented market analysis customized web development and marketing, including the basic parameters of the market, property supply and demand, consumption structure of services, the industry's contribution to the Internet economy, the issues of digitalization, the role of the Russian outsourcing IT-companies in the international arena. The main problems facing the Internet economy market are analyzed and methods of their solution are proposed. Based on the study of the conceptual framework of the topic of scientific work, as well as based on the works of economists, leading programmers and consulting companies, the author examines the economic nature of the functioning of full-service agencies, in particular their Russian specifics. The analysis of programs and reforms that regulate the new rules for the use of digital technologies in the legislation of the Russian Federation, and their impact on improving the efficiency of technological entrepreneurship, was also carried out.
Keywords
References
1. Martin H. Thelle. The economic impact of a European digital single market. Final report. Copenhagen Economics, 2010. URL: https://www. copenhageneconomics.com/dyn/resources/Publication/ publicationPDF/5/305/1435823773/study_by_ copenhagen.pdf
2. OECD Digital Economy Outlook 2017. Paris, OECD, 2017. URL: https://doi.org/10.1787/9789264276284-en
3. Fisch С. Initial coin offerings (ICOs) to finance new ventures. Journal of Business Venturing, January 2019, vol. 34, no. 1, p. 1-22.
4. Purchasing Power Parities and the Size of World Economies: Results from the 2017 International Comparison Program. Washington, DC, World Bank, 2020, 208 p.
5. Solow R. M. We'd Better Watch Out. New York Times Book Review. New York, 1987, p. 36.
6. RAEC summed up the results of the year. The volume of the Runet economy grew by 20% in 12 months. BIT. Business&Information technology, 2020, no. 1(94), pp. 32-38.
7. Kotler P., Armstorng G. Principles of Marketing, Global Edition. Pearson, 2017, 736 p.
8. Belichenko A. Voronka prodazh: chto eto, primery i etapy postroeniya [Examples of building an effective sales funnel]. Prostudio.ru, 2020. URL: https://prostudio.ru/ journal/sale-funnel
9. Issledovanie rynka zakaznoi veb-razrabotki: ekonomika, prognozy, plany, marketing i kadry [Custom web development market research: Economics, forecasts, plans, marketing and personnel]. CMS magazine, 2017. URL: https://cmsmagazine.ru/journal/ research-market-research-for-custom-web-development
10. Dmitrii Medvedev: Rossiya, vpered! [Dmitriy Medvedev: Russia, go!]. Gazeta.ru, 2019. URL: https://www.gazeta.ru/comments/2019/09/10_a_12639409.shtml
Review
For citations:
Belichenko A. Features of functioning of the Internet economy and digital agencies in the Russian Federation. Journal of Modern Competition. 2020;14(4):95-112. https://doi.org/10.37791/1993-7598-2020-14-4-95-112. EDN: QHWTMF