PROJECT MANAGEMENT AS A WAY TO IMPROVE THE EFECTIVENESS OF THE SPONSOR

Abstract

In todays economy sponsorship investment in the sport growing in popularity. To date, a similar line of business is not only one of the tools of marketing and PR, which allows the sponsor company to improve its popularity and to attract large audiences to his product and get the fame, but also a full-fledged tool for increasing the profit of the company and improve its competitiveness.