MANAGEMENT OF LONG-TERM COMPETITIVENESS OF ENTERPRISE STRUCTURES IN CONSTRUCTION
EDN: OWVGKV
Abstract
In article management problems by long-term competitiveness of enterprise structures in construction are considered, sources of minimization of costs and the direction of differentiation of the construction organizations are systematized, main issues of formation of competitive strategy are shined. Authors offer classification of variables of segmentation of market of the building services, being a basis of working out of strategy of market focusing.
About the Authors
V. KuznetsovD. Matsoyan
References
1. Строительство в России. 2010: Стат. сб. / Росстат. М., 2010. - 220 с.
2. Портер М. Конкурентная стратегия: Методика анализа отраслей и конкурентов / пер. с англ. М.: Альпина Бизнес Букс, 2005. - 454 с.
3. Портер М. Конкурентное преимущество: Как достичь высокого результата и обеспечить его устойчивость / пер. с англ. М.: Альпина Бизнес Букс, 2005. - 715 с.
4. Рубин Ю. Б. Теория и практика предпринимательской конкуренции. М.: Маркет ДС, 2004. - 782 с.
Review
For citations:
Kuznetsov V., Matsoyan D. MANAGEMENT OF LONG-TERM COMPETITIVENESS OF ENTERPRISE STRUCTURES IN CONSTRUCTION. Journal of Modern Competition. 2012;(2):26-33. EDN: OWVGKV
Email this article 