Competitive inteligence & creativity in SMEs/SMIs: a an offensive skill to structured
EDN: OOZTBV
Abstract
This article is part of research carried out within the framework of a doctorate thesis for Information and Communication Science which focuses on the integration of economic intelligence into an offensive wing in order to enable development or increase creativity within certain SMEs/SMIs. Part of the paradigm, we have assembled for this research in general and for that purpose in particular, should have to refer to the «networking-actor» sociological field Latour (1991 and following), (Callon & Latour,) and what we called through this article reverse creativity. We will base our theoretical and furthermore, practical development, on the Japanese approach in Nonaka and Takeuchi (1997) research which supports the employee as the main stakeholder in the company with access to and the ability to process information and knowledge and interact with the organisation. We will analyse how creative advertising techniques and, particularly, the disruption manner, which we owe to the publicist Jean Marie Dru (1996 & 2003), and attempt to demonstrate that a model which links the field of «knowledge» to that of «creativity» would serve a companys tactical and strategic goals.
References
1. Aglietta, M.1., The Crisis Escape Routes, Michalon e′ ditions, Paris, 2010.
2. Anderson, H-H., Traits of Creativity, Interdisciplinary Symposia on Creativity, 1957 - 1958, New York, Harper & Row, 293 p, 1959.
3. Argyris, C., Action Knowledge: Overcoming the Obstacles to Organisational Learning, Inter Editions, 1995.
4. Aznar, G., Ideas, Editions dOrganisation, 1977.
5. Aznar, G., Introductory Expose′, Creativity Meeting, Universite′ de Paris Rene′ Descartes, 7 and 8 July 2005.
6. Bertacchini Yann, «The Emerging Businesses of the New Economy: Identification of Expected Skill Sets and Typology of Businesses Employed», The Terminal, No. 84, Paris, June 2001.
7. Bertacchini Yann., «Technological Universe and Pedagogical Practices», Humanism and Company, Study and Research Centre Publications, No. 241, June 2000.
8. Bertacchini, Y., «Territorial Intelligence: a Retro- Prospective Lecture», International Economic Intelligence Review 2 (2010) 65 - 97.
9. Bertacchini, Y., Girardot, J-J., Gramaccia, G., (2006), «Territorial Intelligence - Theory, Posture, Hypotheses and Definitions»., in: Deeds of the 5th Meeting «ICTs and Territories - Whats New?», Lyon, International Journal of Information Sciences for Decision Making, http://isdm.univ-tln.fr, June 2006, No. 26.
10. Besson, B., The Economic Intelligence Audit, Dunod, 2002.
11. Bougnoux, D., Birth of the Interdiscipline?, Textes essentiels, Paris: Larousse, 1993.
12. Callon, M., Latour, B., Science as it Writes Itself, La de′couverte, 1991.
13. Carayon, Bernard, Economic Intelligence, Competitive Advantage and Social Cohesion, Report for the Prime Minister, La Documentation Française. July 2003.
14. «Cheap Creativity in Emerging Countries Benefits Western Multinationals», Le Monde, 17 February 2010.
15. Cynthia A. Montgomery (introduction de), Michael E. Porter, Strategy: Seeking and Securing Competitive Advantage, Boston, 1991.
16. Daveni, R., Hypercompetition, Vuibert, 1995.
17. De Brabender, L., The Sense of Ideas, Dunod, 2004.
18. Dou, H., Technological and Competitive Monitoring, Dunod, 1995.
19. Dru, J-M., Disruption Live, Village Mondial, 2003.
20. Edmond, M, Palo Alto School, Retz, 2001.
21. Ermine, J-L., Knowledge Systemes, Hermès, 1996.
22. Gendreau, S., Intelligence City, Village Mondial, 2000.
23. Guilhon, A., Economic Intelligence in SMEs, LHarmattan, 2005.
24. Jakobiak, F., Economic Intelligence in Practice, 2nd Edition, Editions dOrganisation, 1991.
25. Jakobiak, F., Economic Intelligence, Editions dOrganisation, 2004.
26. Jakobiak, F., From the Idea to the Product, Editions dOrganisation, 2005.
27. Kapferer, J-N., Trademarks, Company Capital, Ed: dorganisation, 1995.
28. Koenig, G., New Theorise for Managing the 21st Century Company, Edition Paris Economica, 1999.
29. Laïdi, Z., «Substituting Fair Trade for Free Trade is the fruit of Wrong Vision», Horizon Debates, p. 15, Le Monde, 15 May 2010.
30. Lenancker, P., «France can keep its Industrial SMEs», LEMONDE. FR, | 19.04.10.
31. Le'vy, P., Cyberdemocracy, Editions Odile Jacob, Paris, 2002.
32. Lombardo, E., Bertacchini, Y., Malbos, E., «From interaction in a pedagogical relationship to interactivity in a learning situation», International Journal of Information Sciences for Decision Making, No. 24, 2006.
33. M. Porter, Canada at the Crossroads: The Reality of a New Competitive Environment. Ottawa, Canada: Business Council on National Issues and Minister of Supply and Services, 1992.
34. M. Porter, H. Takeuchi, and M. Sakakibara, Can Japan Compete? Tokyo: Diamond Publishing, 2000. (English ed., Basingstoke: MacMillan, 2000) and New York: Basic Books and Perseus Publishing, 2000.
35. M. Porter, On Competition., Boston, MA: Harvard Business School Press, 1998.
36. Marmouse, Ch., General Policy: Strategic Languages, Intelligence, Models and Choices, Editions Paris Economica, 1996.
37. Michael E. Porter, «The Importance of Being Strategic », Balanced Scorecard Report, May 15, 2002.
38. Michael E. Porter, «What is Strategy?» Harvard Business Review, November - December 1996.
39. Michael E. Porter., Mark R. Kramer, «The Competitive Advantage of Corporate Philanthropy» Harvard Business Review, December 2002.
40. Michel, P., Whats the Idea?, Editions Michalon, 2005.
41. Morin, E., Method 3, Knowledge from Knowledge, Seuil, 1992.
42. Nonaka, H.,Takeuchi, H., Creative Knowledge, Dynamic of the Learner Company apprenante, De Boeck Universite′, 1997.
43. Osborn, A. F., Applied Imagination: Principles and Procedures of Creative Thinking, New York, Charles Scribers Sons, 1953.
44. Pfenninger, K-H., Shubik, S., The Origins of Creativity, Oxford University Press, 2001.
45. Porter, A. L., Roper, A. T., Mason, T., W., Rossini, F. A., Banks, J., Widerholt B. J., Forecasting and management of technology New York, John Wilez & Sons, 1993.
46. Serres, M., The Natural Contract, Paris, F. Bourin, 1990.
47. Steve Jobs: The Next Insanely Great Thing, By Gary Wolf. Wired Digital, Inc. http://www.wired.com/ wired/archive/4.02/jobs_pr.html.
48. Von Föerster, H., Understanding Understanding: Essays on Cybernetics & Cognition, Lavoisier, 362 p., 2003.
49. Wydouw, J-C., Creativity Handbook, Editions dOrganisation, 1998.
Review
For citations:
Strasser C. Competitive inteligence & creativity in SMEs/SMIs: a an offensive skill to structured. Journal of Modern Competition. 2011;(5):46-62. EDN: OOZTBV
Email this article 