Digital corporate culture of an entrepreneurial university

Abstract

The current stage of social development is characterized by an active digital transformation of all sectors of the economy and, in particular, education, which is manifested in the activities of primarily entrepreneurial universities. Successful digital transformation requires a digital corporate culture that becomes a competitive advantage for an entrepreneurial university. The study of parameters and indicators of digital corporate culture becomes an urgent scientific task. The purpose of the article is to identify such parameters and indicators. The objectives of the article are to consider the specifics of an entrepreneurial university, to substantiate that its digital transformation is a competitive advantage, and to analyze digital corporate culture and the values of its indicators in entrepreneurial universities. The article suggests parameters and indicators of digital corporate culture that can be identified in open sources. It shows that the parameters include: the presence of a digital learning management system, an educational platform, educational and communication applications, the use of digital educational services, a developed strategy for the digital transformation of the university, digital competence of students, staff, teachers. Based on the analysis of websites, applications and educational platforms, the article identifies the values of indicators of digital corporate culture of leading entrepreneurial universities.