Entrepreneurial risks in the conditions of economy digitalization o as exemplified by Russia

Abstract

Digital transformation in entrepreneurship is gaining momentum more and more. Entrepreneurship philosophy defines how we perceive digitalization: either as technology or as a new model of doing business. Global business development strategies depend on this. As a discussion issue, this study proposes to discuss not only opportunities, but also risks and threats of digitalization, with prospects of neutralizing the latter. The study of the authors is aimed at identifying the abilities of beginners and future entrepreneurs to transform entrepreneurial thinking, arguments reflecting positive and critical attitude to business transformation.The results of the study show that future specialists are ready to transform and adjust to digital progress. However, there are factors that require changes in digitalization (high costs of robotics, substitution of true digitalization with false digitalization, cyber bullying, lack of digital culture, and others).