Tactical tricks in companies competitive interactions
EDN: VILWKH
Abstract
This article continues the series of papers that reveal the foundations of the theory of behavioral competition by companies in the market. The author describes the aims and objectives of application of tactical tricks in information space of competition, particularly in image-building. Tactical tricks are implemented by firms as part of the tactical combinational operations through methods of information dissemination and management of attention of competitive environment participants.From all variety of tactical tricks the author identifies and describes in details three types of tactical tricks: tactical ploys - demonstration of behavioral manners via realization of competitive actions, filling external atributs of business with attractive images, ways to make images more public or refrain from publicity; tactical puzzles - creating and disseminating illusions, manipulating by stereotypical images, competitive advantages simulations; tactical traps - tactical feints, baits and bluff.
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Review
For citations:
Rubin Yu. Tactical tricks in companies competitive interactions. Journal of Modern Competition. 2015;9(5):119-142. EDN: VILWKH
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