Analysis of the competitiveness of services in the field of restaurant and leisure-entertaining business

Abstract

Within the publication relevance of carrying out the analysis of competitiveness of services of the enterprises of restaurant and leisure-entertaining business is defined. The main changes of the Russian market of restaurant and leisure and entertaining services caused by social and economic features of development of the country are considered. The main tendencies of development of the market of the considered services are defined. On the basis of the analysis of various approaches to determination of competitiveness of the enterprises and services the author’s treatment of the concept «competitiveness of services» was offered. In article types of the competition, characteristic for the market of the enterprises of restaurant and leisure-entertaining business are also considered. A number of the main approaches to an assessment of competitiveness of services is presented, for each of which the main requirements are allocated. By reasoning and by means of intermediate findings of studies underline the relevance and practical importance of strategic planning, taking into account environmental factors, as well as the introduction of a set of measures aimed at improving the competitiveness of enterprises catering and leisure and entertainment business to meet the needs and goals of stakeholders.