Tactics of competitive actions of market participants
EDN: TXOSTL
Abstract
The article reveals the difference of tactical and strategic competitive behavior of firms. The author describes the system of tactical management of competitive actions of firms, distinguishes tactical competitive operations and tactical models of competitive action. The author emphasizes the relationship between planning of tactical operations, the balance of competitive forces between tactical rivals, and the definition of tactical competitive advantages and disadvantages of the competing firms. The author reveals the content of tactical competitive dispositions, including development of tactical operations and organizational scenario of competitive behavior of firms. Also the author identifies and describes the components of management of tactical operations: an organizational and motivational conditions, operational control of tactical operations, and determination of the degree of sustainability of competitive action.
Keywords
References
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Review
For citations:
Rubin Yu. Tactics of competitive actions of market participants. Journal of Modern Competition. 2015;9(2):111-142. EDN: TXOSTL
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