Methodology for developing competitive strategy for telecommunication company

Abstract

In the article describes the author’s method of developing competitive strategy for telecommunications company, allows to formulate the main competitive advantages, to develop a strategy for further development of the telecommunications company. This method is based on the author’s research identify structure of internal competitiveness factors (11 groups 21 factor) of telecommunication companies, in accordance with recent economic theory of competition. Evaluation of the factors identified by the expert evaluation method and formalization by scale E. Harrington. Highlight primary and secondary groups of factors affecting the competitiveness of the company, identify basic components of the competitive advantage mechanism in the telecommunications market, and influence of it on competitiveness, proposed algorithmic scheme for the development and successful implementation of competitive strategy.