FORMATION OF SUSTAINABLE COMPETITIVE ADVANTAGES OF FIRM IN CONTEXT OF RESOURCE CONCEPTION
EDN: OFXMYL
Abstract
Economy development doesn't allow to use former designs of strategic management. A base reference point for formation of steady competitive advantages, and according to long-term strategy of development of firm, is orientation to internal resources and abilities to the company. Objective of this research is specification of theoretical bases of the theory of dynamic abilities and identification of the mechanism of a choice of strategy with use of the resource approach. According to the modern resource concept the company, forming development strategy, should follow such logic of creation of competitive advantages: manufacture factors - resources - isolation mechanisms - dynamic capabilities - the сore competence - products.
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Review
For citations:
Orekhova S. FORMATION OF SUSTAINABLE COMPETITIVE ADVANTAGES OF FIRM IN CONTEXT OF RESOURCE CONCEPTION. Journal of Modern Competition. 2011;(4):97-105. EDN: OFXMYL
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