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The Specifics of Designing the Digital Circuit of a Technology Startup

https://doi.org/10.37791/2687-0657-2024-18-1-56-68

Abstract

One of the key driving forces behind the breakthrough development of the Russian economy is technological entrepreneurship. The importance of attention to the development of this area is confirmed by the goals and mechanisms for achieving them formulated in the Concept of Technological Development of Russia for the period until 2030 year. Technological entrepreneurship contributes to solving the most pressing problem at present. It is ensuring the technological sovereignty of the state. The interaction of science and business in the process of creating innovative products and services is supported by an appropriate ecosystem, the goals of which are aimed at activating entrepreneurship, accelerating the delivery of ideas to the creation of a prototype, and then to the final consumer. The article analyzes the specifics of technological entrepreneurship, as well as the ecosystem of its support in Russia. Regardless of the priority group of technologies to which the idea being developed belongs, in the process of creating and launching an innovative product on the market, it is proposed to pay attention to the design of a digital circuit that increases the competitiveness of a startup in the market. The purpose of this work is to determine the principles, specifics and composition of the main elements of the digital circuit of a technology startup, building a matrix of digital tools depending on the stage of product development. The results obtained have both theoretical and practical significance, providing an increase in knowledge in the field of studying and developing technological entrepreneurship and applying the results obtained to design the digital circuit of innovation-based startups.

About the Authors

S. N. Makarova
Orel State University named after I. S. Turgenev; Synergy University
Russian Federation

Stanislava N. Makarova, Cand. Sci. (Econ.), Director of Scientific Communications and Interdisciplinary Projects Center; Associate Professor at Digital Economy Department

Orel

Moscow 



A. E. Trubin
Synergy University
Russian Federation

Alexander E. Trubin, Cand. Sci. (Econ.), Associate Professor, Head of Digital Economy Department

Moscow



A. Nechaev
Synergy University
Russian Federation

Andrey M. Nechaev, Cand. Sci. (Military), Associate Professor at Digital Economy Department

Moscow



E. N. Tokmakova
Synergy University
Russian Federation

Elena N. Tokmakova, Cand. Sci. (Econ.), Associate Professor at Digital Economy Department

Moscow



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Review

For citations:


Makarova S.N., Trubin A.E., Nechaev A., Tokmakova E.N. The Specifics of Designing the Digital Circuit of a Technology Startup. Journal of Modern Competition. 2024;18(1):56-68. (In Russ.) https://doi.org/10.37791/2687-0657-2024-18-1-56-68

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ISSN 1993-7598 (Print)
ISSN 2687-0657 (Online)