PERSONNEL PROFESSIONAL COMPETENCES PATTERN AS A TOOL TO BE USED TO IMPROVE THE COMPANY COMPETITIVENESS LEVEL

Abstract

As a rule, the business companies that have the efficiently operating personnel gain competitive advantages in modern business. As a rule, the company customers can see the «external appearance» of the company operation and cannot know, for instance, what ideas the company management produces that could be good for the customers and can be used for the customers' profit. In this case the experience and expertise and the personal traits the company client service personnel have become extremely important. It is necessary to manage the HR in order to make the personnel characteristics conform to the company strategic image. One of the «company secrets» the successful businesses have is paying constant attention to and managing the HR whose importance is not easy to calculate using the mathematical figures.