NEW FORMS OF COMPETITIVE STRUGGLE FOR THE SPECTATORS' ATTENTION

Abstract

A professional sport event today is a service tiiat is rendered on a prepayment basis. Tiiis means tine sports competition siiould be profitable for the stakeholders of the economic process and should become a true show that brings new and valuable information to a spectator. According to the author, the definition is a comprehensive reflection of the way the stakeholders interact when doing business within the industry. The market environment makes them find new competitive ways to win the spectators' attention.