<?xml version="1.0" encoding="UTF-8"?>
<!DOCTYPE article PUBLIC "-//NLM//DTD JATS (Z39.96) Journal Publishing DTD v1.3 20210610//EN" "JATS-journalpublishing1-3.dtd">
<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">moco</journal-id><journal-title-group><journal-title xml:lang="ru">Современная конкуренция / Journal of Modern Competition</journal-title><trans-title-group xml:lang="en"><trans-title>Journal of Modern Competition</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1993-7598</issn><issn pub-type="epub">2687-0657</issn><publisher><publisher-name>Московский университет «Синергия»</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.37791/2687-0657-2021-15-1-97-107</article-id><article-id custom-type="edn" pub-id-type="custom">KBNYKB</article-id><article-id custom-type="elpub" pub-id-type="custom">moco-925</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>Статьи</subject></subj-group></article-categories><title-group><article-title>Обучение конкурентным компетенциям в магистратуре</article-title><trans-title-group xml:lang="en"><trans-title>Competition competencies study in the master's program</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Рубин</surname><given-names>Юрий Борисович</given-names></name><name name-style="western" xml:lang="en"><surname>Rubin</surname><given-names>Yury B.</given-names></name></name-alternatives><email xlink:type="simple">yrubin@synergy.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Леднев</surname><given-names>Михаил Владимирович</given-names></name><name name-style="western" xml:lang="en"><surname>Lednev</surname><given-names>Michail V.</given-names></name></name-alternatives><email xlink:type="simple">mlednev@synergy.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Алексеева</surname><given-names>Елена Валентиновна</given-names></name><name name-style="western" xml:lang="en"><surname>Alekseeva</surname><given-names>Elena V.</given-names></name></name-alternatives><email xlink:type="simple">eturchaninova@synergy.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Можжухин</surname><given-names>Данила Петрович</given-names></name><name name-style="western" xml:lang="en"><surname>Mozhzhukhin</surname><given-names>Danila P.</given-names></name></name-alternatives><email xlink:type="simple">dmozhzhukhin@synergy.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Погорелова</surname><given-names>Анна Юрьевна</given-names></name><name name-style="western" xml:lang="en"><surname>Pogorelova</surname><given-names>Anna Yu.</given-names></name></name-alternatives><email xlink:type="simple">apogorelova@synergy.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Потапова</surname><given-names>Ольга Николаевна</given-names></name><name name-style="western" xml:lang="en"><surname>Potapova</surname><given-names>Olga N.</given-names></name></name-alternatives><email xlink:type="simple">opotapova@synergy.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Пузыня</surname><given-names>Татьяна Алексеевна</given-names></name><name name-style="western" xml:lang="en"><surname>Puzynya</surname><given-names>Tatiana A.</given-names></name></name-alternatives><email xlink:type="simple">tatiana-puzynya@yandex.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Университет «Синергия»</aff><aff xml:lang="en">Synergy University</aff></aff-alternatives><pub-date pub-type="collection"><year>2021</year></pub-date><pub-date pub-type="epub"><day>13</day><month>08</month><year>2025</year></pub-date><volume>15</volume><issue>1</issue><fpage>97</fpage><lpage>107</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Рубин Ю., Леднев М., Алексеева Е., Можжухин Д., Погорелова А., Потапова О., Пузыня Т., 2025</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="ru">Рубин Ю., Леднев М., Алексеева Е., Можжухин Д., Погорелова А., Потапова О., Пузыня Т.</copyright-holder><copyright-holder xml:lang="en">Rubin Y., Lednev M., Alekseeva E., Mozhzhukhin D., Pogorelova A., Potapova O., Puzynya T.</copyright-holder><license license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.moderncompetition.ru/jour/article/view/925">https://www.moderncompetition.ru/jour/article/view/925</self-uri><abstract><p>Данная статья посвящена конкурентным компетенциям в предпринимательстве как результатам обучения в программах предпринимательского образования в магистратуре. Эта уникальная область компетенций имеет решающее значение для успеха в предпринимательской деятельности, но до сих пор недостаточно изучена и классифицирована. В основе современных методов обучения предпринимательству лежит компетентностный подход к изучению профессиональных предпринимательских компетенций, целью которого является последовательное освоение определенного набора необходимых предпринимательских компетенций. В статье анализируются существующие подходы к конкуренции при рассмотрении классификации конкурентных компетенций, относящихся к предпринимательству, а также определено место конкурентных компетенций в составе предпринимательских компетенций. Приведена авторская классификация профессионально значимых предпринимательских компетенций для различных уровней высшего образования (бакалавриат и магистратура), которые должны быть структурированы на профессиональные, общепрофессиональные, универсальные, а также иные (отраслевые, региональные, и др.) компетенции. Определены особенности обучения предпринимательским компетенциям на уровне магистратуры. Рассматривается уникальный опыт по изучению и освоению предпринимательских компетенций на уровне магистратуры и описываются соответствующие методы, позволяющие эффективно освоить конкурентные компетенции в два этапа: сначала - базовые компетенции, а именно компетенции в различных типах, методах и стилях конкурентных действий; компетенции в конкурентном позиционировании; компетенции в менеджменте конкурентных действий; компетенции в соблюдении антимонопольного законодательства; компетенции в выборе и управлении конкурентным статусом, затем - специфические компетенции: в области разработки и реализации конкурентной стратегии и тактики конкуренции.</p></abstract><trans-abstract xml:lang="en"><p>This article is devoted to competitive competencies in entrepreneurship as the results of training in the programs of entrepreneurial education in the master’s program. This unique area of expertise is critical to success in entrepreneurship, but is still not enough researched and classified. Modern methods of teaching entrepreneurship are based on a competence-based approach to the study of professional entrepreneurial competencies, the purpose of which is to consistently master a certain set of necessary entrepreneurial competencies. The article examines the existing approaches to competition when considering the classification of competitive competencies related to entrepreneurship, and also determines the place of competitive competencies in the composition of entrepreneurial competencies. The author’s classification of professionally significant entrepreneurial competencies for various levels of higher education (bachelor’s and master’s degrees) is given, which should be structured into professional, general professional, universal competencies, as well as other competencies (industry, regional, etc.). The features of teaching entrepreneurial competencies at the master’s level are determined. The unique experience of studying and development of entrepreneurial competencies on the graduate level and appropriate methods to effectively develop competitive competence in two stages is described: first, to develop core competencies, namely: competence in various types, methods and styles of competitive actions; competence in competitive positioning; competence in the management of competitive actions; competence in compliance with antitrust laws; competencies in the selection and management of competitive status, and then specific competencies in the development and implementation of competitive strategy and tactics of competition.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>конкурентные компетенции в предпринимательстве</kwd><kwd>компетенции в области конкурентных взаимодействий</kwd><kwd>конкурентных действий</kwd><kwd>конкурентной среды</kwd><kwd>конкурентного поведения</kwd><kwd>компетенции менеджмента конкурентных действий</kwd><kwd>обучение магистров</kwd></kwd-group><kwd-group xml:lang="en"><kwd>competitive competencies in entrepreneurship</kwd><kwd>competencies in the field of competitive interactions</kwd><kwd>competitive actions</kwd><kwd>competitive environment</kwd><kwd>competitive behavior</kwd><kwd>competencies of competitive actions management</kwd><kwd>master's degree training</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Morris M., Kaplan J. Entrepreneurial (versus managerial) competencies as drivers of entrepreneurship education // Annals of Entrepreneurship Education and Pedagogy - 2014: In association with the United States association for small business and entrepreneurship (USASBE). Edward Elgar Publishing Limited, 2014. P. 134-151. DOI: 10.4337/9781783471454.00014.</mixed-citation><mixed-citation xml:lang="en">Morris M., Kaplan J. Entrepreneurial (versus managerial) competencies as drivers of entrepreneurship education // Annals of Entrepreneurship Education and Pedagogy - 2014: In association with the United States association for small business and entrepreneurship (USASBE). Edward Elgar Publishing Limited, 2014. P. 134-151. DOI: 10.4337/9781783471454.00014.</mixed-citation></citation-alternatives></ref><ref id="cit2"><label>2</label><citation-alternatives><mixed-citation xml:lang="ru">Baron R. A. &amp; Markman G. D. Beyond social capital: the role of entrepreneurs' social competence in their financial success // Journal of Business Venturing. 2003. Vol. 18. No. 1. P. 41-60. DOI: 10.1016/S0883-9026(00)00069-0.</mixed-citation><mixed-citation xml:lang="en">Baron R. A. &amp; Markman G. D. Beyond social capital: the role of entrepreneurs' social competence in their financial success // Journal of Business Venturing. 2003. Vol. 18. No. 1. P. 41-60. DOI: 10.1016/S0883-9026(00)00069-0.</mixed-citation></citation-alternatives></ref><ref id="cit3"><label>3</label><citation-alternatives><mixed-citation xml:lang="ru">Man T. W. Y., Lau T. &amp; Snape E. Entrepreneurial competencies and the performance of small and medium enterprises: An investigation through a framework of competitiveness // Journal of Small Business and Entrepreneurship. 2008. Vol. 21. No. 3. P. 257-276. DOI: 10.1080/08276331.2008.10593424.</mixed-citation><mixed-citation xml:lang="en">Man T. W. Y., Lau T. &amp; Snape E. Entrepreneurial competencies and the performance of small and medium enterprises: An investigation through a framework of competitiveness // Journal of Small Business and Entrepreneurship. 2008. Vol. 21. No. 3. P. 257-276. DOI: 10.1080/08276331.2008.10593424.</mixed-citation></citation-alternatives></ref><ref id="cit4"><label>4</label><citation-alternatives><mixed-citation xml:lang="ru">Rauch A., Frese M. Let's put the person back into entrepreneurship research: a meta-analysis on the relationship between business owners' personality traits, business creation, and success // European Journal of Work and Organizational Psychology. 2007. Vol. 16. No. 4. P. 353-385. DOI: 10.1080/13594320701595438.</mixed-citation><mixed-citation xml:lang="en">Rauch A., Frese M. Let's put the person back into entrepreneurship research: a meta-analysis on the relationship between business owners' personality traits, business creation, and success // European Journal of Work and Organizational Psychology. 2007. Vol. 16. No. 4. P. 353-385. DOI: 10.1080/13594320701595438.</mixed-citation></citation-alternatives></ref><ref id="cit5"><label>5</label><citation-alternatives><mixed-citation xml:lang="ru">Robles L., Zárraga-Rodríguez M. Key competencies for entrepreneurship // Procedia Economics and Finance. 2015. Vol. 23. P. 828-832. DOI: 10.1016/S2212-5671(15)00389-5.</mixed-citation><mixed-citation xml:lang="en">Robles L., Zárraga-Rodríguez M. Key competencies for entrepreneurship // Procedia Economics and Finance. 2015. Vol. 23. P. 828-832. DOI: 10.1016/S2212-5671(15)00389-5.</mixed-citation></citation-alternatives></ref><ref id="cit6"><label>6</label><citation-alternatives><mixed-citation xml:lang="ru">Mitchelmore S., Rowley J. Entrepreneurial competencies: a literature review and development agenda // International Journal of Entrepreneurial Behaviour &amp; Research. 2010. Vol. 16. No. 2. P. 92-111. DOI: 10.1108/13552551011026995.</mixed-citation><mixed-citation xml:lang="en">Mitchelmore S., Rowley J. Entrepreneurial competencies: a literature review and development agenda // International Journal of Entrepreneurial Behaviour &amp; Research. 2010. Vol. 16. No. 2. P. 92-111. DOI: 10.1108/13552551011026995.</mixed-citation></citation-alternatives></ref><ref id="cit7"><label>7</label><citation-alternatives><mixed-citation xml:lang="ru">Hoffmann T. The meanings of competency // Journal of European Industrial Training. 1999. Vol. 23. No. 6. P. 275- 286. DOI: 10.1108/03090599910284650.</mixed-citation><mixed-citation xml:lang="en">Hoffmann T. The meanings of competency // Journal of European Industrial Training. 1999. Vol. 23. No. 6. P. 275- 286. DOI: 10.1108/03090599910284650.</mixed-citation></citation-alternatives></ref><ref id="cit8"><label>8</label><citation-alternatives><mixed-citation xml:lang="ru">Teodorescu T. Competence versus competency: What is the difference? // Performance Improvement. 2006. Vol. 45. No. 10. P. 27-30. DOI: 10.1002/pfi.4930451027.</mixed-citation><mixed-citation xml:lang="en">Teodorescu T. Competence versus competency: What is the difference? // Performance Improvement. 2006. Vol. 45. No. 10. P. 27-30. DOI: 10.1002/pfi.4930451027.</mixed-citation></citation-alternatives></ref><ref id="cit9"><label>9</label><citation-alternatives><mixed-citation xml:lang="ru">Morris M. H., Webb J. W., Fu J. &amp; Singhal S. A competency-based perspective on entrepreneurship education: conceptual and empirical insights // Journal of Small Business Management. 2013. Vol. 15. No. 3. P. 352-369. DOI: 10.1111/jsbm.12023.</mixed-citation><mixed-citation xml:lang="en">Morris M. H., Webb J. W., Fu J. &amp; Singhal S. A competency-based perspective on entrepreneurship education: conceptual and empirical insights // Journal of Small Business Management. 2013. Vol. 15. No. 3. P. 352-369. DOI: 10.1111/jsbm.12023.</mixed-citation></citation-alternatives></ref><ref id="cit10"><label>10</label><citation-alternatives><mixed-citation xml:lang="ru">Man T. W. Y., Lau T., Chan K. F. The competitiveness of small and medium enterprises: A conceptualization with focus on entrepreneurial competencies // Journal of Business Venturing. 2002. Vol. 17. No. 2. P. 123-142. DOI: 10.1016/S0883-9026(00)00058-6.</mixed-citation><mixed-citation xml:lang="en">Man T. W. Y., Lau T., Chan K. F. The competitiveness of small and medium enterprises: A conceptualization with focus on entrepreneurial competencies // Journal of Business Venturing. 2002. Vol. 17. No. 2. P. 123-142. DOI: 10.1016/S0883-9026(00)00058-6.</mixed-citation></citation-alternatives></ref><ref id="cit11"><label>11</label><citation-alternatives><mixed-citation xml:lang="ru">Рубин Ю. Б. О конструктивной теории конкуренции в предпринимательстве // Современная конкуренция. 2017. Т. 15. № 5 (65). С.114-129.</mixed-citation><mixed-citation xml:lang="en">Рубин Ю. Б. О конструктивной теории конкуренции в предпринимательстве // Современная конкуренция. 2017. Т. 15. № 5 (65). С.114-129.</mixed-citation></citation-alternatives></ref><ref id="cit12"><label>12</label><citation-alternatives><mixed-citation xml:lang="ru">Rubin Y., Lednev M. &amp; Mozhzhukhin D. Competition competencies as learning outcomes in bachelor's degree entrepreneurship programs // Journal of Entrepreneurship Education. 2019. Vol. 22. No. 6. - 9 p.</mixed-citation><mixed-citation xml:lang="en">Rubin Y., Lednev M. &amp; Mozhzhukhin D. Competition competencies as learning outcomes in bachelor's degree entrepreneurship programs // Journal of Entrepreneurship Education. 2019. Vol. 22. No. 6. - 9 p.</mixed-citation></citation-alternatives></ref><ref id="cit13"><label>13</label><citation-alternatives><mixed-citation xml:lang="ru">Krupenkov V. V., Mikhailovich R. N., Valerievna G. Y., Victorovna D. M., Petrovna I. S., Nikolaevich L. A., Vladimirovna G. O., Viktorovna C. E. Development of small and medium trade enterprises in Russia and monotowns and worldwide in the digital economy // International Journal of Economic Research. 2017. Vol. 14. No. 15. P. 341-352.</mixed-citation><mixed-citation xml:lang="en">Krupenkov V. V., Mikhailovich R. N., Valerievna G. Y., Victorovna D. M., Petrovna I. S., Nikolaevich L. A., Vladimirovna G. O., Viktorovna C. E. Development of small and medium trade enterprises in Russia and monotowns and worldwide in the digital economy // International Journal of Economic Research. 2017. Vol. 14. No. 15. P. 341-352.</mixed-citation></citation-alternatives></ref><ref id="cit14"><label>14</label><citation-alternatives><mixed-citation xml:lang="ru">Рубин Ю. Б. Теория предпринимательства: пространство функционального подхода // Современная конкуренция. 2018. Т. 12. № 1 (67). С. 83-103.</mixed-citation><mixed-citation xml:lang="en">Рубин Ю. Б. Теория предпринимательства: пространство функционального подхода // Современная конкуренция. 2018. Т. 12. № 1 (67). С. 83-103.</mixed-citation></citation-alternatives></ref><ref id="cit15"><label>15</label><citation-alternatives><mixed-citation xml:lang="ru">Rubin Yu., Lednev M., Mozhzhukhin D. Entrepreneurship education in action: a matrix of competencies for a bachelor's degree program // Annals of Entrepreneurship Education and Pedagogy: In Association with the United States Association for Small Business and Entrepreneurship (USASBE). Northampton, MA: Edward Elgar Publishing Limited, 2018b. P. 187-202. DOI: 10.4337/9781788114950.</mixed-citation><mixed-citation xml:lang="en">Rubin Yu., Lednev M., Mozhzhukhin D. Entrepreneurship education in action: a matrix of competencies for a bachelor's degree program // Annals of Entrepreneurship Education and Pedagogy: In Association with the United States Association for Small Business and Entrepreneurship (USASBE). Northampton, MA: Edward Elgar Publishing Limited, 2018b. P. 187-202. DOI: 10.4337/9781788114950.</mixed-citation></citation-alternatives></ref><ref id="cit16"><label>16</label><citation-alternatives><mixed-citation xml:lang="ru">Porter M. E. Competitive Strategy: Techniques for Analyzing Industries and Competitors. - New York: The Free Press, 1980. - 397 p.</mixed-citation><mixed-citation xml:lang="en">Porter M. E. Competitive Strategy: Techniques for Analyzing Industries and Competitors. - New York: The Free Press, 1980. - 397 p.</mixed-citation></citation-alternatives></ref><ref id="cit17"><label>17</label><citation-alternatives><mixed-citation xml:lang="ru">Porter M. E. Competitive Advantage: Creating and Sustaining Superior Performance. - New York: The Free Press, 1985. - 592 p.</mixed-citation><mixed-citation xml:lang="en">Porter M. E. Competitive Advantage: Creating and Sustaining Superior Performance. - New York: The Free Press, 1985. - 592 p.</mixed-citation></citation-alternatives></ref><ref id="cit18"><label>18</label><citation-alternatives><mixed-citation xml:lang="ru">Porter M. E. Competition in Global Industries. - Boston: Harvard Business School Press, 1986. - 250 p.</mixed-citation><mixed-citation xml:lang="en">Porter M. E. Competition in Global Industries. - Boston: Harvard Business School Press, 1986. - 250 p.</mixed-citation></citation-alternatives></ref><ref id="cit19"><label>19</label><citation-alternatives><mixed-citation xml:lang="ru">Паникарова С., Иванова А., Рубин Ю., Матвиенко Д., Шишкина Д., Полбитцын С. Лучшие практики обучения предпринимательству: возможности использования в России // Материалы Международной конференции "Формирование профессиональных предпринимательских компетенций молодежи в процессе обучения предпринимательству". - М.: Московский финансово-промышленный Университет "Синергия", 2014. С. 26-37.</mixed-citation><mixed-citation xml:lang="en">Паникарова С., Иванова А., Рубин Ю., Матвиенко Д., Шишкина Д., Полбитцын С. Лучшие практики обучения предпринимательству: возможности использования в России // Материалы Международной конференции "Формирование профессиональных предпринимательских компетенций молодежи в процессе обучения предпринимательству". - М.: Московский финансово-промышленный Университет "Синергия", 2014. С. 26-37.</mixed-citation></citation-alternatives></ref><ref id="cit20"><label>20</label><citation-alternatives><mixed-citation xml:lang="ru">Рубин Ю. Б. Дискуссионные вопросы современной теории конкуренции // Современная конкуренция. 2010. № 3 (21). C. 38-67.</mixed-citation><mixed-citation xml:lang="en">Рубин Ю. Б. Дискуссионные вопросы современной теории конкуренции // Современная конкуренция. 2010. № 3 (21). C. 38-67.</mixed-citation></citation-alternatives></ref><ref id="cit21"><label>21</label><citation-alternatives><mixed-citation xml:lang="ru">Рубин Ю. Б. Формирование компетенций в сфере предпринимательства на образовательном пространстве бакалавариата // Высшее образование в России. 2016. № 1. С. 7-21.</mixed-citation><mixed-citation xml:lang="en">Рубин Ю. Б. Формирование компетенций в сфере предпринимательства на образовательном пространстве бакалавариата // Высшее образование в России. 2016. № 1. С. 7-21.</mixed-citation></citation-alternatives></ref><ref id="cit22"><label>22</label><citation-alternatives><mixed-citation xml:lang="ru">Рубин Ю. Б. Образовательная программа по предпринимательству в бакалавриате и условия ее реализации // Высшее образование в России. 2016. № 2. С. 15-27.</mixed-citation><mixed-citation xml:lang="en">Рубин Ю. Б. Образовательная программа по предпринимательству в бакалавриате и условия ее реализации // Высшее образование в России. 2016. № 2. С. 15-27.</mixed-citation></citation-alternatives></ref><ref id="cit23"><label>23</label><citation-alternatives><mixed-citation xml:lang="ru">Urintsov A. I., Dik V. V., Kameneva N. A., Makarenkova Y. V. Information society as an environment for creating new knowledge // Naukovyi Visnyk Natsionalnoho Hirnychoho Universytetu. 2014. No. 4. P. 113-120</mixed-citation><mixed-citation xml:lang="en">Urintsov A. I., Dik V. V., Kameneva N. A., Makarenkova Y. V. Information society as an environment for creating new knowledge // Naukovyi Visnyk Natsionalnoho Hirnychoho Universytetu. 2014. No. 4. P. 113-120</mixed-citation></citation-alternatives></ref></ref-list><fn-group><fn fn-type="conflict"><p>The authors declare that there are no conflicts of interest present.</p></fn></fn-group></back></article>
