Purpose of work. To show the dynamics of development of Internet and mass communications and their socialization, which means maximum involvement of both companies and people in the use of modern promotion technologies, their constant improvement and development of original solutions in the field of communication. Materials and methods. General scientific methods: analysis, abstraction, system-structural approach were used in the Study. Result. There are many tools for promoting companies and individual entrepreneurs. In the near future, the largest companies around the world will use social networks to communicate and solve important issues online, and this trend is already being practically implemented and will only gain momentum in the future. Conclusion. The implementation of marketing technologies in social networks requires a clear understanding of the company’s key tasks, the correct definition of the target audience, a well-developed strategy for promotion in social networks, a platform, and calculations of the company’s significant profit.