mocoСовременная конкуренция / Journal of Modern CompetitionJournal of Modern Competition1993-75982687-0657Московский университет «Синергия»ZSMWHPmoco-761Research ArticleСтатьиОбучение инновационному предпринимательству: выработка гармоничного набора компетентностей в менеджменте, дизайне и инженерииTeaching of innovation entrepreneurship: the development of a harmonious set of competencies in management, design and engineeringЛаптевГ.Д.LaptevG.glaptev@econ.msu.ruШайтанД.К.ShaytanD.dshaytan@gmaii.comМГУ имени М. В. ЛомоносоваLomonosov Moscow State University2017130820251141827Copyright © Лаптев Г., Шайтан Д., 20252025Лаптев Г., Шайтан Д.Laptev G., Shaytan D.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.moderncompetition.ru/jour/article/view/761

Успешное обучение инновационному предпринимательству непосредственно связано с выработкой/ развитием критически важных и очень трудно развиваемых мыслительных и личностных компетентностей (инновативность, решительность в ситуации неопределенности и т. д.). Умение управлять процессом создания нового продукта, в частности, эффективно преодолевать его начальную (fuzzy-front end) полную неопределенности стадию, также является критически важной компетентностью инновационного предпринимателя. Статья посвящена оценке и описанию способности выпускников программ МВА и магистерских программ по предпринимательству управлять созданием инновационных продуктов и стартапов с использованием подходов/концепций «бережливый стартап» (lean startup) и «развитие потребителей» (customer development). По результатам эмпирических исследований в Лаборатории инновационного бизнеса и предпринимательства (innovation Studio) с участием глобальных инновационных компаний и партнеров международного проекта «OIPEC» создаются и апробируются образовательные методики и междисциплинарный образовательный контент для формирования у начинающих инновационных предпринимателей компетентностей с акцентом на эффективное создание инновационного продукта и бизнес-модели.

Successful teaching of entrepreneurship depends on how well an education program develops critical and very difficult to develop mental capabilities and personal competencies {in particular, creativity, and decisiveness at situations of uncertainty). The most critical are set of skills that enable to manage the process of a new product development at initial {«fuzzy-front end») stage, the stage of high uncertainty about customer profiles, the product design concept, its features and and engineering design. The paper is devoted to assessing and discussing the ability of graduates of MBA programs and master's programs on entrepreneurship without engineering or design background to manage the creation of innovative products and start-ups by using lean startup and «customer development approaches. Based on the results of empirical research carried out at the Laboratory of Innovative Business and Entrepreneurship {innovationStudio) and with the participation of global innovative companies and partners of the OIPEC international project, we create and test educational methods and interdisciplinary educational content to develop critical entrepreneurial competencies for innovative products development.

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The authors declare that there are no conflicts of interest present.