The article is devoted to conceptual and methodological approaches to forming of labour potential of the worker. Implemented the objectives of the study are: the analysis of theoretical bases of employees potential forming and elaboration of the author's vision in its concept and structure; the study and identification of structuring and consistency principles during the formation of the economic indicators system of the labor potential; development of a employees potential indicators system and identify the key competencies provided by its components; determination of competitive advantages of Russian freelancers on the basis of their employment potential.Labor potential employees - the ability to use the resources of workers with the highest synergetic effect for human capital accumulation. In its structure the author identifies components: natural-demographic, socio-personal, educational-qualification, networking, innovative-entrepreneurial, conditions of social and labor relations. The maximum value level of each component provides competencies, and, consequently, allows them to be competitive in the labour market. The results of the research proved that the components of the freelancers labor potential that form them highly competitive, were: educational qualification; networking; innovation-entrepreneurial.The effectiveness of the labour potential workers use depends on the interaction of all economic agents, its capacity allows to raise competitiveness of labour resources.