The article describes the main topics and narratives, discussed at the Third Annual International Conference «Competency Based Entrepreneurship Education at Universities and Colleges» organized jointly by the National Association for Entrepreneurship Education (RUAEE) and the Center for Entrepreneurship.The purpose of this article is an attempt to reveal diversity of emerging objectives for Russian entrepreneurship education system and related narratives, which constitutes the recent conference, and reflects as key design challenges.Preliminarily author reveals set of theoretical problems of designing a system of professional entrepreneurship education - problems which, presumably, are known by members of the association, and for which there is no standard solution or rule.The author relates the main issues, discussed at the Third Annual International Conference with the key design challenges for Russian entrepreneurial education system.Based on the analysis of reports and discussions at the conference author consistently describes each of the key objectives in design of entrepreneurship education system: - to determine and understand the essence of entrepreneurship, as a social phenomenon and as a professional activity; - to determine the main function and the content of educational programs; - to determine the content of competence model of the entrepreneur, and the classification of all competences as major and minor; - to standardize the system of entrepreneurship education in order to evaluate the quality of entrepreneurship education programs in Russia; - to develop special methodology of entrepreneurship education, able to reflect national specifics of educational relations and peculiarities of russian business.The system of entrepreneurship education in Russia has not developed special methodology of entrepreneurship education. But, as an educational subsystem, russian methodology for assessing the quality of entrepreneurship education is developing today by RUAEE.