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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">moco</journal-id><journal-title-group><journal-title xml:lang="ru">Современная конкуренция / Journal of Modern Competition</journal-title><trans-title-group xml:lang="en"><trans-title>Journal of Modern Competition</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1993-7598</issn><issn pub-type="epub">2687-0657</issn><publisher><publisher-name>Московский университет «Синергия»</publisher-name></publisher></journal-meta><article-meta><article-id custom-type="edn" pub-id-type="custom">OWVGNN</article-id><article-id custom-type="elpub" pub-id-type="custom">moco-448</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>Статьи</subject></subj-group></article-categories><title-group><article-title>ГЕНЕЗИС И РАЗВИТИЕ РЫНКА ФУНКЦИОНАЛЬНЫХ ПРОДУКТОВ ПИТАНИЯ</article-title><trans-title-group xml:lang="en"><trans-title>GENESIS AND DEVELOPMENT OF MARKET OF FUNCTIONAL FOODS</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Николаев</surname><given-names>О.А.</given-names></name><name name-style="western" xml:lang="en"><surname>Nikolaev</surname><given-names>O.</given-names></name></name-alternatives><email xlink:type="simple">on@rostcentr.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Государственный университет управления</institution></aff><aff xml:lang="en"><institution>SUM</institution></aff></aff-alternatives><pub-date pub-type="collection"><year>2012</year></pub-date><pub-date pub-type="epub"><day>13</day><month>08</month><year>2025</year></pub-date><volume>0</volume><issue>2</issue><fpage>85</fpage><lpage>96</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Николаев О., 2025</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="ru">Николаев О.</copyright-holder><copyright-holder xml:lang="en">Nikolaev O.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.moderncompetition.ru/jour/article/view/448">https://www.moderncompetition.ru/jour/article/view/448</self-uri><abstract><p>Автор раскрывает международный рынок функциональных продуктов питания и пищевых добавок как новый растущий сегмент мирового продовольственного рынка, указывая на то, что в понимании структуры рынка и его объема нет единообразия. В статье определены основные и наиболее перспективные географические точки роста рынка, а также круг заинтересованных участников рынка. Обосновано, что основной проблемой развития рынка является несоответствие терминологии, понятий, используемых различными сообществами ученых.</p></abstract><trans-abstract xml:lang="en"><p>The author comes to the important conclusion, namely, that the international market of functional foods and nutraceuticals is a new growing segment of the global food market, but there is not uniformity in the understanding of market structure and volume. Another fundamental conclusion that follows from the study diagnosed the problems of development, is the inconsistencies of terminology concepts used by different communities of scholars. The paper identified the major geographic points of growth of the market, as well as its most promising points, and the circle of market participants, directly or indirectly interested groups in its field of action.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>функциональные продукты питания</kwd><kwd>нутрицевтики</kwd><kwd>заинтересованные группы</kwd><kwd>международное сообщество</kwd></kwd-group><kwd-group xml:lang="en"><kwd>functional foods</kwd><kwd>nutraceuticals</kwd><kwd>interest groups</kwd><kwd>international community</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Анализ рынка функциональных продуктов в России в 2006 - 2010 гг., прогноз на 2011 - 2015 гг. Исследования компании «BusinesStat». 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