mocoСовременная конкуренция / Journal of Modern CompetitionJournal of Modern Competition1993-75982687-0657Московский университет «Синергия»OWVGMJmoco-445Research ArticleСтатьиЭЛЕКТРОННАЯ КОММЕРЦИЯ В ЕС: НОВЫЕ НОРМЫ РЕГУЛИРОВАНИЯ ВЕРТИКАЛЬНЫХ ОГРАНИЧИВАЮЩИХ СОГЛАШЕНИЙ В СФЕРЕ ИНТЕРНЕТ - ТОРГОВЛИE-COMMERCE IN THE EU: THE NEW RULES ON VERTICAL RESTRAINTS AND THEIR IMPLICATIONS FOR INTERNET RETAILINGШалашоваМ.Е.ShalashovaM.shalashova07@mail.ruНИУ ВШЭNational Research University Higher School of Economics201213082025026068Copyright © Шалашова М., 20252025Шалашова М.Shalashova M.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.moderncompetition.ru/jour/article/view/445

Развитие интернет-торговли подразумевает наличие конкурирующих интересов между участниками производственно-сбытовой цепи и требует применения особых мер регули- рования, особенно в области вертикальных ограничивающих соглашений (далее - ВОС). Поскольку государственное регулирование ВОС обусловлено их возможными антикон- курентными последствиями, то и изменение характера конкуренции требует пересмотра применяемых норм регулирования, что было реализовано в Европейском Союзе (ЕС), где 1 июня 2010 г. вступили в действие новые нормы регулирования ВОС (Vertical Block Exemption Regulation), рассчитанные на 10 лет.

The development of Internet retailing implies the presence of competing interests among the participants of the supply chain and requires regulation of vertical restraints. As government regulation of the vertical restraints due to their possible anticompetitive effects, then the change in the nature of competition requires a review of applicable regulations, which were adopted on June 1, 2010 in the EU. The new rules of regulation on the vertical restraints will remain in place until 2022.

вертикальные ограниченияvertical restraintsReferencesBaye M. R. and J., Morgan. Information Gatekeepers on the Internet and the Competitiveness of Homogeneous Product Markets // American Economic Review. № 91 (3). 2001. Р. 454 - 474.Baye M. R. and J., Morgan. Information Gatekeepers on the Internet and the Competitiveness of Homogeneous Product Markets // American Economic Review. № 91 (3). 2001. Р. 454 - 474.Brynjolfsson E. and M. Smith. Frictionless commerce? A comparison of internet and onventional retailers // Management Science. № 46 (4). 2000. Р. 563 - 585.Brynjolfsson E. and M. Smith. Frictionless commerce? A comparison of internet and onventional retailers // Management Science. № 46 (4). 2000. Р. 563 - 585.Campbell C., G. Ray and W. A. Muhanna. Search and collusion in electronic markets // Management Science. № 51 (3). 2005. Р. 497 - 507.Campbell C., G. Ray and W. A. Muhanna. Search and collusion in electronic markets // Management Science. № 51 (3). 2005. Р. 497 - 507.Carlton Dennis W and Judith A. Chevalier. Free Riding and Sales Strategies for the Internet // Journal of Industrial Economics, Wiley Blackwell. № 49 (4). 2001. Р. 441 - 61.Carlton Dennis W and Judith A. Chevalier. Free Riding and Sales Strategies for the Internet // Journal of Industrial Economics, Wiley Blackwell. № 49 (4). 2001. Р. 441 - 61.Chen P.Y. and L. Hitt. Switching Cost and Brand Loyalty in Electronic Markets: Evidence from Online Retail Brokers // Information Systems Research. № 13. 2002. Р. 255 - 274.Chen P.Y. and L. Hitt. Switching Cost and Brand Loyalty in Electronic Markets: Evidence from Online Retail Brokers // Information Systems Research. № 13. 2002. Р. 255 - 274.Clay K., Krishnan, R., Wolff, E., and D. Fernandes. Retail strategies on the web: Price and non-price competition in the on-line book industry // Journal of Industrial Economics. № 50 (3). 2002. Р. 351 - 367.Clay K., Krishnan, R., Wolff, E., and D. Fernandes. Retail strategies on the web: Price and non-price competition in the on-line book industry // Journal of Industrial Economics. № 50 (3). 2002. Р. 351 - 367.Goolsbee A. Competition in the computer industry: Online versus retail / Journal of Industrial Economics. № 49 (4). 2001. Р. 487 - 490.Goolsbee A. Competition in the computer industry: Online versus retail / Journal of Industrial Economics. № 49 (4). 2001. Р. 487 - 490.Lao Marina L. Resale Price Maintenance: The Internet Phenomenon and Free Rider Issues // Antitrust Bulletin. № 55. 2010.Lao Marina L. Resale Price Maintenance: The Internet Phenomenon and Free Rider Issues // Antitrust Bulletin. № 55. 2010.Le Blanc L. A., and, C. Folkman Curasi. Differential pricing for electronics on the internet and competing channels // Quarterly Journal of Electronic Commerce. № 3 (2). 2002. Р. 97 - 110.Le Blanc L. A., and, C. Folkman Curasi. Differential pricing for electronics on the internet and competing channels // Quarterly Journal of Electronic Commerce. № 3 (2). 2002. Р. 97 - 110.Sarkar M. B., B. Butler and C. Steinfield. Cybermediaries in electronic marketplace: toward theory building // Journal of Business Research. № 41. 1998. Р. 215 - 221.Sarkar M. B., B. Butler and C. Steinfield. Cybermediaries in electronic marketplace: toward theory building // Journal of Business Research. № 41. 1998. Р. 215 - 221.Schmitz S. W., and M. Latzer. Competition in B2C e-commerce: Analysis issues and empirical evidence // Electronic Markets. № 12 (3). 2002. Р. 163 - 175.Schmitz S. W., and M. Latzer. Competition in B2C e-commerce: Analysis issues and empirical evidence // Electronic Markets. № 12 (3). 2002. Р. 163 - 175.Tang F., and X. Xing. Will the growth of multi-channel retailing diminish the pricing efficiency of the Web? // Journal of Retailing. № 77. 2001. Р. 319 - 333.Tang F., and X. Xing. Will the growth of multi-channel retailing diminish the pricing efficiency of the Web? // Journal of Retailing. № 77. 2001. Р. 319 - 333.Commission Regulation (EU). № 330/2010 on the application of Article 101 (3) of the Treaty on the Functioning of the European Union to categories of vertical agreements and concerted practices, OJ L 102, 4/23/2010.Commission Regulation (EU). № 330/2010 on the application of Article 101 (3) of the Treaty on the Functioning of the European Union to categories of vertical agreements and concerted practices, OJ L 102, 4/23/2010.Guidelines on Vertical Restraints [Электронный ресурс] Электрон. ст.-режим доступа: URL: http://ec.europa.eu/competition/antitrust/legislation/ guidelines_vertical_en.pdf.Guidelines on Vertical Restraints [Электронный ресурс] Электрон. ст.-режим доступа: URL: http://ec.europa.eu/competition/antitrust/legislation/ guidelines_vertical_en.pdf.

The authors declare that there are no conflicts of interest present.