Глобализация экономики не только ставит российские предприятия перед неизбежнос тью того, что им придется действовать в ус ловиях жесткой конкурентной среды как на внутреннем, так и на внешних рынках, но и откры вает перед самыми эффективными из них широкие перспективы.
The process of economic globalization makes Russian enterprises not only exist in a tough competitive environment in the domestic as well as in the international markets, but also opens wide perspectives in front of the most effective of them. The practical activity of Russian companies in the sphere of their internationalization has extended in the recent ten years. Nevertheless the financial crisis revealed the ineffective character of strategies in those national companies (for the most part raw materials companies) which operate in foreign markets, thus it once again proved the existence of negative characteristics in the present day Russian economy. The article is aimed at finding ways to increase the competitive capacity of Russian enterprises in the process of their entering the foreign market.
The authors declare that there are no conflicts of interest present.